ML analyst suggests MS-Yahoo merger

A Merill Lynch analyst has suggested a merger between Yahoo and Microsoft, which he estimated would be in a better position to take the competition with Google head on.

Both Microsoft and Yahoo are struggling to keep pace with Google in the online advertising market as more and more advertisers are rushing to Google due to the huge exposure it gets them, though prices are comparatively higher there.

I believe even if this happens, the public will still view Yahoo and Microsoft as two different entities, and Google should retain its online niche supremacy, which I think should help Google retain leadership atleast for the near future..