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Monday, November 06, 2006

Sachin - Grand entry into global advertising


If you are an Indian and if you are sane, you shall love Sachin. He has been my idol amidst all his ups and downs. He has served world cricket for 17 years now, yet his charisma and my admiration for the God has never faded.

Now, Asia's leading sports agency, World Sports Group(WSG) has signed a deal worth millions of dollars to take Sachin's advertising campaigns global. Till now, he has remained the highest paid Indian Sportsman with an earning of over Rs.1170 ($1 = Rs. 45 approx.)per minute.

What has made him catapult to this height is not just his performance over all these years, but also his integrity, and character that has stood the tests of time.

Om Sachinaya Namaha!

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