Why are Optical Frames Costly?

Optical frames are usually expensive at the optician's place. This is because these frames are manufactured elsewhere and reach the optician through a series of middlemen; each one of them claiming their rightful share of commission on the way. Zenni Opticals is refreshingly different. The Zenni Optical: Sell Rx Glasses $8 with case! are sold directly by the manufacturer without any middleman and hence they are astonishingly cheaper! And know what, you get all kinds of frames from them.