Mahalo search flops

I don't know if Mahalo, the people's search engine will ever gain in popularity. I mean, the logic fails me.Each time you need to search a new keyword, you go there and enter it.Then the guys there would find the right search results for you and then as and when more and more people search for it, a search page is created.

How will that help. Means I will have a search result page for gramaphone invented decades back, but if I want news on something as recent as iPhone, Mahalo will flop..