The Search algorithm is based on what the users think. Say you search a keyword, and the top most link you get is somewhat irrelevant and the most relevant link is somewhere down in the bottom. Then, you can help the search engine reorder its index by rating the listing, which is in a range of 1 to 5.
For example, I searched for "Search Engine", and found Google lagging at around fourth or fifth place. So, I vote 5 for Google, which makes it rank higher now. The next time a user searches for "Search Engine", the listing will be reordered based on what votes people have made for the particular search before this.
Great concept!
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